Direct Mail e-Blasts

Reach over 46,000 email addresses via direct mail e-blasts, customizable based on title categories and locations. Effectively time your next product promotion with an end-user or decision-maker, promote events, explore recruitment opportunities, and more.

Base Rates

All rates are net, non-commissionable. Custom address lists can be based on geography and generalized job title categories.

Ad Size Rate
600w x 600h pixels $3,000/full membership list
600w x 600h pixels $0.35 per address for custom list
Larger than 600w x 600h pixels $3,500/full membership list
Larger than 600w x 600h pixels $0.45 per address for custom list

Placements

Release Date Advertiser
November 2021 STERIS MOBILE
December 2021 STERIS MOBILE
January 2022 STERIS IPT
February 2022 STERIS IPT
March 2022 Available 
April 2022 Available
May 2022 Available
June 2022 Available
July 2022 Available
August 2022 Available
September 2022 Available
October 2022 Available
November 2022 Available
December 2022 Available

Terms & Conditions

File Requirements

A disclaimer footer from HSPA will be added to your content, indicating HSPA is emailing on behalf of your company. Please be sure to include a corresponding URL for the ad. High-resolution .png, .jpg  or .gif files are preferred.  For these files and images, art must be high-resolution (300 dpi). All colors must be CMYK and cannot be submitted with spot colors. Images downloaded from websites will not be accepted.  All artwork must be submitted in the correct size.

If providing HTML content, please be advised of these guidelines: opens and link tracking are automatic; external style sheets are not supported; styles can be added to the code at the top of the email and they’ll be automatically inlined when the email sends or you can use inline styles; iFrames and form code are supported but are usually stripped out by the email client; media queries are not supported; non-standard HTML tags generated by proprietary software (like Microsoft Publisher or Frontpage) will not display correctly in many browsers and email clients; JavaScript will most likely not display because most email clients disable it for security reasons.

Copy Regulations

Acceptance of advertising is subject to HSPA’s approval and with agreement by the advertiser to indemnify and protect from loss or expense resulting from claims or suits based upon content or subject matter of advertising. This includes suits for libel, plagiarism,  copyright infringement, and unauthorized use of a person’s name or photograph. HSPA will not be liable for any damage or claim arising out of omission or delay in printing. HSPA reserves the right to revise or reject, at its discretion, any advertisement that it deems objectionable in text or illustration.

Conditions

Any advertiser who does not fulfill an insertion order will be subject to penalty fees of the maximum rate listed per item originally contracted.  Payment required in advance of sending.  No cancellations accepted. No lists are directly provided to the advertiser and HSPA will email on behalf of the advertising company.  HSPA will permit only one direct email per month per calendar year (12 total), cumulatively of all interested advertisers.  Of those 12 direct emails, individual advertisers are permitted up to two direct emails (per company, including all divisions and sub-groups) per calendar year.

Insertion Order

To request an insertion order, please email Jeff Warren, HSPA's Director of Business Development.

This commitment to advancing Sterile Processing (SP) knowledge, skill sets and professionalism is why over 40,000 members and certification holders rely on HSPA to keep them sharp, focused and abreast of the very latest standards, best practices and technological advancements impacting the SP profession.