As an independent, non-profit organization, HSPA has more than 40,000 members and certification holders worldwide who rely on our dedication, knowledge and commitment to the Sterile Processing (SP) profession. When you market with HSPA, you expand your customer relationships with key decision-makers in the SP field, who are directly responsible for the purchase, inventory, maintenance, and distribution of surgical instrumentation supplies and equipment for hospitals, clinics and surgery centers.
As a truly international Association, HSPA's membership and certification holder base of 40,000-plus spans all corners of the U.S. as well as Canada, Latin America, Europe, Asia, the Middle East, and more. HSPA members represent a diverse bunch from a wide range of backgrounds—from entry-level technicians to veteran Sterile Processing (SP) supervisors, managers, directors, educators, materiel managers, vendors, and others who are wishing to advance their SP knowledge and promote quality within the discipline. HSPA's many educational and professional resources ensure that virtually every member, regardless of their experience, has access to the very best educational resources available to master the myriad tasks in their existing role, while allowing them to advance their knowledge and skillsets, and continue climbing the ladder of career success.
HSPA offers healthcare companies many different opportunities in which to dispense company and product information through advertising. Whether you prefer print, digital or online publications, broad or targeted audiences, or annual contracts or one-time insertions, you are sure to find a great advertising fit within HSPA's offerings. Advertising with HSPA further allows you to reach your audience and:
• Generate excitement for and awareness of your products
• Announce new products and services to a core group of users
• Maintain and extend contact with clients and new leads
Print advertising offerings consistently offer readers high-quality, reliable content—developing credibility—and advertisers can easily leverage this credibility. Known as the “halo effect,” brands who place ads in respected print publications receive the same positive feelings from readers that are associated with the publication itself. This means your ads can be seen as completely trustworthy, which makes generating leads and sales much easier.
The Nielson Global Trust reported that 65% of print readers typically take some form of action after viewing a print ad. And print readers typically don’t multitask when they read a magazine or mail piece, making them far more receptive to the ads within the publication.
When print and digital advertising work synergistically, results can be dramatic. The use of QR codes and other interactive features within print ads has helped to create a bridge between the print-digital divide. Ads that include free download offers or social media URLs encourage prospects to engage with brands online and inevitably help to drive more traffic and create awareness.
Successful print ad campaigns reach targeted markets, effectively communicate a message, and drive action. By embracing the many advantages of print advertising and adding it to their marketing mix, advertisers can leverage the power of both print and digital to create the most awareness and revenue possible.
Whether you choose to showcase an ad in HSPA's bi-monthly magazine, PROCESS, provide educational content articles or opt for direct mail delivered in-hand to members, your print advertisements are sure to capture the attention of qualified purchasers.
The number one reason to use digital marketing is that your target audience is there! People love to use the Internet to search for information, and our members are no exception—with over 100,000 monthly visits. Research shows that people want brands they can trust, companies that know them, content that is personalized and relevant, and special offers that are tailored to their needs and preferences. The world of digital marketing allows you to do just that! People work with and refer others to brands they know and trust. And digital advertising allows you to give people what they are searching for—a well-researched strategic plan that will shape your content to match your audience’s needs. You will be the expert in your field, be likable, and most importantly, be trustworthy.
*Industry averages for not-for-profit associations: 17.12% open rate, 5.99% click rate
IHSPA offers a wide range of digital opportunities, whether it's our signature bi-weekly e-newsletter, Insights, or our monthly Up to Speed updates to keep our members ahead of the curve with educational offerings, new products and companies, or reminders of services always available to the Sterile Processing industry. Fine-tune your outreach and engagement with e-blasts, surveys and focus groups, or even personalize your content to another level by interacting with our members on a social media platform.
To view further details, either choose from the links below or download our fullAdvertising Catalog.
More than just a website, www.myhspa.org is a complete online resource for our members. Visitors depend on the site for education, industry news, event details, member services, professional development, interactive forums, and much more. With over 100,000 visits each month, www.myhspa.org is the ideal site to showcase your company, be seen by thousands of industry decision-makers, and even drive internet traffic directly to your own website.
HSPA allows healthcare companies to advertise standard graphic and animated advertisements throughout the majority of the site.
You may also add your existing video creative into the beginning of webinars produced by HSPA to promote a product, service, or your brand. As members utilize the webinars to complete their annual re-certifications, they will view your commercial, allowing you to raise awareness, acquire new leads, nurture existing ones and increase conversions.
Additionally, consider advertising in the HSPA Online Buyer’s Guide, which offers both suppliers and directory users unique opportunities to connect. When looking for industry suppliers and services, members turn to the official HSPA Online Buyer’s Guide. Available 24 hours a day, 365 days a year, our Buyer’s Guide allows members to find your company quickly and easily.
To view further details, either choose from the links below or download our full Advertising Catalog.
When our members are seeking suppliers and services, would you like your materials to be readily available 24 hours a day, 365 days a year?
This commitment to advancing Sterile Processing (SP) knowledge, skill sets and professionalism is why over 40,000 members and certification holders rely on HSPA to keep them sharp, focused and abreast of the very latest standards, best practices and technological advancements impacting the SP profession.